Monday — Scripts & Captions

Goal: lock the message so production is fast the rest of the week. By the end of Monday you should have 3–4 Reels scripts and 2–3 post captions that clearly hit a pain or desire, deliver 1 key takeaway, and end with a concrete action.

Time blocks: AM (60–90 min) — drafting; PM (45–60 min) — tightening language and CTAs.

Reels scripts (3–4 pcs):

• Hook (1–2s): startling stat, provocative question, or visual before/after.
• Core (6–12s): 3 quick beats (problem → fix → proof). Keep each beat ≤2s.
• Close (2–3s): single CTA: “Save to checklist”, “Comment ‘PLAN’ for the template”, “Link in bio”.
• Notes: plan one A/B test per script (different hook line or first frame).

Post captions (2–3 pcs): use the 4-step formula below. Aim for 90–140 words per caption and short lines for readability.

• Hook: 1–2 lines that name the pain/desire. Example: “Reels not getting reach? Fix your first 2 seconds.”
• Value: 3–5 bullets or short sentences with specifics (tools, numbers, timing).
• Proof/Detail: a quick mini-case, metric, or “what happened when we tried X”.
• CTA: one action only — save, comment, share, or click the link.

Tuesday — Shoot & Prepare Visuals

Goal: capture clean, on-brand footage + stills for fast edits on Wednesday. Target 3–4 Reels (2–3 takes each) and photos for posts, covers, stories.

Time blocks: AM (90–120 min) shooting • PM (45–60 min) selects, covers, assets.

Shot list per Reel:

• Hook (1–2s): bold visual or on-screen text; record 2 variants.
• Beats (6–12s): problem → fix → mini-proof; ≤2s per beat.
• CTA (2–3s): “Save”, “Comment ‘PLAN’”, or “Link in bio”.

Wednesday — Edit & Design

Goal: polish Reels and posts into a consistent, high-retention package. Keep pace tight, titles readable, brand style unified.

Time blocks: AM (60–90 min) video edit • PM (60 min) carousels/covers/captions.

Reels edit:

• Open with the strongest frame; trim first cut to <1.5s.
• Pacing: 1–2s per beat; remove hesitations and filler.
• Subtitles: large, high-contrast; key words bold/colored.
• Audio: voice −6…−9 dB, music −18…−24 dB. Duck music under speech.
• On-screen CTA at the end: “Save”, “Comment ‘PLAN’”, “Link in bio”.

Thursday — Plan & Analytics

Goal: lock next week’s schedule and learn from last week’s data. Keep what works, test one change at a time.

Time blocks: AM (45 min) scheduling • PM (45–60 min) analytics & takeaways.

Scheduling (AM):

• Plan 7 days in your tool (native, Meta Planner, Buffer, etc.).
• Pick peak times (based on last 14 days). Space Reels 2–4×/week.
• Prep Story sets: 2–3 lifestyle/behind-the-scenes + 1 sales/lead magnet.

Analytics (PM):

• Reels: 3s views, 50% retention point, avg watch time, saves, shares.
• Posts: ER = (likes+comments+saves)/reach, link clicks, profile visits.
• Stories: completion rate, taps forward/back, sticker replies.

Decisions:

• Repeat: 1 format/hook that over-performed.
• Test: 1 variable only (hook line, first frame, length, title style).
• Drop: 1 thing that consistently under-delivers.

Friday — Publish & Ideate

Goal: push content live at peak times, spark early engagement, and refill the idea bank for next week.

Time blocks: AM (30–45 min) publishing & replies • PM (45 min) ideation & micro-tests.

Publish (AM):

• Post per schedule (best time from your last 14 days).
• Story support: 3–5 frames — teaser → value → CTA (save/comment/link).
• Pin the top comment with your CTA or key takeaway.

Engage quickly (AM):

• Reply to first comments within 30–60 minutes; ask 1 follow-up question.
• Convert good DMs into FAQs or content ideas (save verbatim phrasing).

Ideate (PM):

• Collect 10 quick ideas: trends, audience questions, competitor angles, objections.
• Tag each idea: hook / how-to / myth / case / lead.
• Draft 2 hooks you’ll test next week (7–10 words, benefit up front).

Saturday — Learn & Benchmark

Goal: sharpen skills and spot winning patterns you can reuse next week.

Time block: 60–90 min focused session (no multitasking).

Study (pick one):

• 1 course/webinar module on hooks, editing, or storytelling.
• Deep-dive 5 niche accounts: note their best hooks, pacing, title style, CTAs.

Swipe file (build it):

• Save 5 strong examples (screenshots or links).
• Add notes per item: hook (first 2s), structure (beats), CTA, why it works.

Mini-drills:

• Rewrite 3 hooks from your niche into your tone (≤10 words, benefit first).
• Practice 2 title cards with large, high-contrast type.

Sunday — Rest & Recharge

Goal: recover so you can hit Monday with clarity and energy.

Rules: no filming, no editing, no posting.

Light touch (10–15 min, optional):

• Skim your ideas list and star 2–3 you’re excited about.
• Note one audience pain you want to address next week.
• Glance at calendar: confirm key slots for Mon/Tue work blocks.

Recovery prompts:

• What felt effortless this week? Do more of that.
• What drained you? Cut, delegate, or batch smarter.
• What one skill would make next week easier?

How to Use This Plan

Work in batches: Mon/Tue for production, Wed for finishing, Thu for planning, Fri for publishing. Keep one brand preset (color/type), template covers, and a weekly metrics checklist. That makes your content recognizable and manageable.